The Outagamie Waupaca Library System provides extensive design and marketing services for its member libraries. The goal of our design and marketing department is to provide you with the assets and services you require to maximize the library patron experience.
I hope you had a wonderful Thanksgiving and were able to spend some time with family and friends! This update covers one upcoming promotion (Money Smart Week) and several other marketing topics I wanted to share based off of some recent projects I've worked on.
During the month of November tens of thousands of people around the world will participate in NaNoWriMo. The goal is to write a 50,000 word novel by 11:59 PM on November 30th. NaNoWriMo, or National Novel Writing Month, is a fun, supportive event that encourages people to achieve their creative goals and find their voice. Last year 402,142 participants from all walks of life tackled the challenge and came away novelists.
If you have wanted to add video content before, but just haven’t been ready to commit the time and resources to do so, I have some great news for you. We now offer video production as a service available to all of our member libraries!
September was a busy month! The end of SLP, kids heading back to school, the kick-off to Library Card Sign-up Month and finally winding down with Banned Books Week. October looks to be just as action packed with Teen Read Week, National Friends of Libraries Week and my personal favorite holiday, Halloween!
Some of the best marketing campaigns I have been involved with revolve around solving a problem, either stated or implicit. A common mistake is to focus inward and spend all of our resources and time espousing the reasons people should be paying attention to our project. Instead, turn that spotlight outwards and send a message conveying how our project will benefit those whose attention we need.