The Outagamie Waupaca Library System provides extensive design and marketing services for its member libraries. The goal of our design and marketing department is to provide you with the assets and services you require to maximize the library patron experience.
Some of the best marketing campaigns I have been involved with revolve around solving a problem, either stated or implicit. A common mistake is to focus inward and spend all of our resources and time espousing the reasons people should be paying attention to our project. Instead, turn that spotlight outwards and send a message conveying how our project will benefit those whose attention we need.