We have the capability to record, edit and produce video content for any of our member libraries. We have an assortment of video equipment including a DSLR camera, multiple microphones, lighting and a portable green screen.
Here is an example of a recent video we created for the self publishing information available on InfoSoup>
Video is one of the most powerful marketing tools available and is much easier to incorporate into your marketing strategy today than it’s ever been. Why should you consider adding video to your marketing toolbox? Here are some 2017 video marketing statistics from Hubspot that highlight just how dominant it has become.
- 74% of all web traffic is video
- More video content is uploaded monthly than traditional TV has created in 3 decades
- 78% of people watch videos online every week
- 55% of people watch videos online every day
- 500 million people watch Facebook videos every day
- 85% of Facebook video is watched without sound
- YouTube is the #2 search engine in the world
There are limitless possibilities when it comes to ideas for video content, here are just some to consider with links to examples:
Facebook cover videos – You probably already have a Facebook cover photo on your page, but you can also use this space to include a short video that showcases your library. Think of this as almost a virtual tour; walking down the aisles, seeing the staff in action, snippets of programs and activities all edited into a highlight reel. The Cincinnati Public Library always has a unique and engaging video cover page.
Collection videos – This video from the Seattle Public Library shares stories from interactions with patrons using their yearbook collection
Stories from the Librarian – Sharing personal stories and background can make for some very compelling content like this video from The New York Public Library
Advocacy – Create a video that shares why your library is a vital part of the community like this one from the Columbus Library
Summer reading book reviews – Ask patrons or staff to contribute short reviews on books they have been reading like this
Building additions and new construction – Share your new construction and renovations with the community with a video like this one from Lincolnwood
Highlights from programs – Share a memorable snippet from a recent program like this retelling from the Fresno Public Library