If you have wanted to add video content before, but just haven’t been ready to commit the time and resources to do so, I have some great news for you. We now offer video production as a service available to all of our member libraries!

September was a busy month! The end of SLP, kids heading back to school, the kick-off to Library Card Sign-up Month and finally winding down with Banned Books Week. October looks to be just as action packed with Teen Read Week, National Friends of Libraries Week and my personal favorite holiday, Halloween!

Some of the best marketing campaigns I have been involved with revolve around solving a problem, either stated or implicit. A common mistake is to focus inward and spend all of our resources and time espousing the reasons people should be paying attention to our project. Instead, turn that spotlight outwards and send a message conveying how our project will benefit those whose attention we need.